The Unfollowing Has Begun

Is the Follow-for-Follow Method Worth It?

Grace Bianco

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By Grace K. Bianco

For the past few days, I was at a stand still at 541, because even though I’d gain a couple of followers each day, a couple would unfollow me.

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On November 19, 2021, I pleaded my case for why people should follow me in my blog, “I Am Desperate For Followers. : Are you?” I posted that blog with only 76 followers. I didn’t have super high expectations, but I was hoping it would bring me to my goal of 100 followers.

Spoiler: It did. It’s the beginning of January, and I am now up to 560 followers.

I got extremely nice and encouraging comments under that post. Everything that I could have hoped for happened. As my follower count kept going up, I came across a blog post. I wish I could tell you the writer’s name and the name of the blog, but even though I read the entire thing, it didn’t sink in until days later.

Her point was that follow-for-follow is a quick but not effective way of growing your audience. As someone who was successful in using this tactic, I wanted to share my thoughts on the method.

How the Follow-for-Follow Method is Supposed to Work

It’s pretty much in the name, but for those of you who have never heard of this method, it means that whoever follows you gets a follow back.

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On Instagram, this method is very common; however, most do it in a cheap and annoying way. Here’s how they do it… They almost always will find you based off of the hashtags that you use under your pictures. They will follow you, and most of the time send you a nice message explaining what they post about. They almost always have a couple of thousand followers, but they are only following a couple of hundred people. You think they are being nice, and you follow them back. A few days later, they will unfollow you. You were just a number.

They never promised to follow you, and they aren’t advertising themselves as a follow-for-follow account. Yet, it can still be a little frustrating.

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Grace Bianco

I am the author of “Party Pooper: Growing up with Anxiety.” I love oversharing my life. I talk about my faith, marriage, mental health, & everything in between.