Yes, my next article will be on the toxicity of social media! I agree with what you said about “building on rented land”. These days a new app could be invented at any moment, and the other apps will die. MySpace and Tumblr are no longer as big as they once were (pretty much nonexistent). It can happen so quickly. I like your thought process on it all! And good luck with your publishing journey! I know it’s not always easy, but it’s so worth it.